Ireland Tourism
Ireland Tourism wanted to highlight the scenery of its western coast, a world apart from the craics and cathedrals you might know Dublin for. It’s an endless stretch of green they call the Wild Atlantic Way.
Campaigns targeted Boston, New York, and Chicago. For anyone looking to escape the city, there’s room to roam in Ireland.
Work was brought together under a new "Love, Ireland" tagline, leveraging the warm-hearted reputation of the country.
McD’s Grimace
McD’s V-Day
Nike Studio
Jose Cuervo
Cuervo Social
Noggin Network
Pop-Tarts TikTok
Ireland Tourism
Samsung
Role: Copywriter
Art Director: Kelly Pullen
CD: Ashley Postiff
Media: OOH
Made at: Digitas