McDonald’s
Grimace’s Birthday Meal

Before becoming an icon, Grimace was a humble McDonaldLand character playing behind Ronald for 50 years. Enter the TikTok algo, a new mystery-flavored shake, and some Digitas love on the McD’s app, and the oversized taste bud supernova-ed into stardom, reminding everyone that McDonald’s has and always will be a special place to celebrate birthdays.

2024 Effie – Gold

2024 AdAge – Best Brand Launch