Pick a Fry
McDonald’s Cardi B & Offset Meal was the first McD’s meal made to be shared.
We decided to give couples and friends something saucy to do while they ate—a mobile mini-game with prompts you could indulge while enoying double the food. It was a bold step for an app typically associated with daily deals.
Salesforce+
With so much of the streamingverse designed to amuse away our days, Salesforce decided to create a hub for something productive—a sort of Netflix for business.
The launch included exclusive stuff from people like Scott Galloway and former NBA star Baron Davis.
Alongside the team at Instrument, I helped develop and test an interface to showcare a range of segments and live seminars.
Role: Senior Writer
Samsung
How-To’s
Every year, Samsung finds new and interesting ways to improve their Galaxy phone. For the release of the Note10, I was given a set of new features to explore, and working with the talented team at Edelman, storyboarded videos to showcase compelling use cases.
The final product was a balance of info and inspo for anyone considering a new phone or for people who just got the new Galaxy.
Role: ACD Copywriter
Art Director: Daria Erkina
Media: YouTube
Made at: Edelman
At Chipotle, offers or limited-time releases live across a network of digital channels—I was tasked with establishing a user flow as well as maintaining brand voice within frames.
Chipotle
Flare
As a writer I tend to start with a feeling, and at the time the feeling was I don’t care as much as social networks want me to care.
Still, I like to share things. I like to chat with friends. I like interesting happenings.
With all of that in mind, I took a leap at designing a social app with less filter and more community. It was a daring experiment for the 9 months it lasted—guided by a brilliant founder and a talented engineering batallion.
Role: Design Lead
Seeing friends react with the single-tap frontcam