Chipotle

As a copywriter for Chipotle, I had a chance to touch everything from holiday gift cards to extra spicy twitter tweets (it was still called that back then).

I learned from the best, ways to maintain a healthy look and feel without being dry or prescriptive. Ad people sometimes call it “irreverent”.

Best of all, you get enough free burritos that you can get a free burrito pretty much any time you’d want a free burrito.

 

Role: Copywriter

Brand Voice Lead: William Espey

Made at: Chipotle

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