Ireland Tourism
Ireland Tourism wanted to highlight the scenery of its western coast, a world apart from the craics and cathedrals you might know Dublin for. It’s an endless stretch of green they call the Wild Atlantic Way.
Campaigns targeted Boston, New York, and Chicago. For anyone looking to escape the city, there’s room to roam in Ireland.
Work was brought together under a new "Love, Ireland" tagline, leveraging the warm-hearted reputation of the country.
Role: Copywriter
CD: Ashley Postiff
Media: OOH
Made at: Digitas