McDonald’s
Select CRM
Working with McDonald’s through 20+ campaigns was an illuminating experience. The success of Grimace’s Birthday Meal was the mystery fruit on top.
Big Mac Sauce
Copywriters: Rasheed Brown, Yosef Lerner
Art Directors: Evy Luong, Alina Chong
Cardi B and Offset Meal
Copywriters: Rasheed Brown, Yosef Lerner
Art Directors: Alina Chong, Michael Poenar
Grimace’s Birthday Meal
Copywriters: Rasheed Brown, Yosef Lerner
Art Directors: Alina Chong, Michael Poenar
Media: McDonalds.com, McD’s app, CRM Made at: Digitas