McDonald’s

Grimace’s Birthday Meal

Before becoming iconic, Grimace was a humble McDonaldLand character playing behind Ronald for 50 years. Enter the TikTok algo, a new mystery-flavored shake, and some Digitas love on the McD’s app, and the oversized taste bud supernova-ed into stardom for his Birthday Meal.

Copywriters: Rasheed Brown, Yosef Lerner

Art Directors: Alina Chong, Michael Poenar

Media: Web, McD’s App, CRM

Case Video: Michael Poenar, Evy Luong

Made at: Digitas