Studio: NYC

Following a long period of Covid isolation, Nike decided to reunite NYC runners with an online forum, as well as physical space in their flagship store.

The idea was with so many new people coming in and out of New York, Studio could serve as a space to learn from experts and find new ways to explore the city together.

As a team, we seeded early content for the forum, as well as established a voice across Nike social channels for Studio—a sort of futuristic running lab to take to the streets like a local.

I had a lot of fun writing headlines with Nike edge and digging for my own running secrets. There were also some pretty cool talent partners and running crews who kicked off threads and in-person events.