McDonald’s Pick a Fry
McDonald’s Cardi B & Offset Meal was the first McD’s meal made to be shared.
We decided to give couples and friends something saucy to do while they ate—a mobile mini-game with prompts you could indulge in while enjoying double the food. It was a bold step for an app best known for daily deals.
Salesforce+
With so much of the streamingverse out to distract us, Salesforce decided to create a platform for business entertainment—100% enriching your understanding of commerce and industry.
As a Writer on the project, I helped shape browsing, livestream components, and other dynamic aspects of recommendations.
At Chipotle, offers and limited-time releases live across a network of digital channels. I was tasked with establishing a user flow as well as maintaining voice within units.
Chipotle
Samsung How-Tos
Every year, Samsung finds new and interesting ways to improve their Galaxy phone. For the release of the Note10, I was given a set of new features to explore, and working with the talented team at Edelman, storyboarded videos to showcase compelling use cases.
The final product was a balance of info and inspo for anyone considering a new phone or for people who just got the new Galaxy.
Role: ACD Copywriter
Art Director: Daria Erkina
Media: YouTube
Made at: Edelman
Flare
As a writer I tend to start with a feeling, and at the time the feeling was I don’t want to care as much as social networks want me to care.
Still, I like to share things. I like to chat with friends. I like interesting happenings.
With all of that in mind, I took a leap at designing a social app with less filter and more community. It was a daring experiment for the 9 months it lasted—supported by an ambitious founder and guided by a talented engineering squad.
Role: Design Lead
